Peabody Architects is among the first to design a Passive House -- a super energy-efficient house pioneered in Germany -- for construction in America.
To document the construction and explain what's revolutionary about a Passive House, the firm asked el-studio.com to help them put a project log online.
The blog format was perfect for this -- if it could be simple enough for the architect to post from onsite construction administration visits.
After evaluating several options, we choose Posterous. The service's email-to-post makes it straightforward for staff to document the construction with cell-phone camera and video. And simple cross-posting to Twitter and Facebook makes the blog play well with the firm's other social media initiatives.
The results: much more frequent content updates, and higher exposure.
David Peabody, the firm's owner, sums it up: "I was giving a presentation on the passive house to a group of realtors. They took one look at the blog, and thought it was the product of a PR firm. But it's just us -- it's so easy to post that we do it frequently. And that's a competitive edge."
