Awareness & Fundraising Widget

Awareness & Fundraising Widget
Stand Up To Cancer Widget

Business Objective: Help a national cancer campaign make the most of their investment in video online -- and call for donations.

Technical Challenges:
- Adapt significant made-for-TV video to effective online communication and fundraising tool
- Tight timeframe and low budget
Technical Solution: A widget -- an embed-able video and donation button that supporters can with one click put on their web or Facebook page -- combines video and donation action.

Tags » projects video widgets work
- 6 September 2008
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Contributed by Eric Johnson
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